The world is a global village connected by digital technology! The fact that we live in a digital age is common knowledge, and thus any business that fails to ride the digital wave to grow, attract and engage customers, will struggle with cashflow. This is the reality mostly for small businesses.
“The Giant of Africa” is fast becoming a ceremonial title as against being our reality as a nation with immense potential and resources, not to talk of our untapped human capacity, especially our very large YOUTH population…
The narrative of the average Nigerian youth is one hounded by unemployment or under-employment as a result of less job opportunities for the ever increasing youth population, as well as minimal access to opportunities or poor availability of developmental resources to boost socio-economic empowerment.
A recent World Bank Ease of Doing Business Index showcased how frustrating it is to own and operate a small and medium enterprise business in Nigeria in the 2015 Doing Business Index. The relative link between SME’s, economic growth and poverty alleviation cannot be overstated with regards to enhancing a robust economy.